You can add a personal touch to your customer service when you use postcards or greeting cards to reach out to your customers. They make your customers feel valued, and in a world that’s increasingly digital, it makes your brand stand out when you send a card or gift through the postal system.
Look for Kind Cards
If you are sending a card, make it something special. Skip the cheap, blank notecards, and don’t go for bland or boring. You want to send a card that your customers will pin to their bulletin board or share on social media. You want a memorable card.
One place where you can find original cards that are unique is Etsy. There are hundreds of hand-made greeting cards that you can search on the site. You can even have one custom designed for your customer if you want.
Try Send Out Cards
Another option that you may want to consider is Send Out Cards. This is a website where you can select a greeting card you like and have it sent to your new customers. It works similarly to stock photo sites in that you buy credits for a certain amount of money. You use your credits to buy cards and upload your signature, so it looks like you signed the card yourself.
Send Out Cards will let you keep a database of contacts so you can send birthday cards to your customers. But it’s not just for birthdays—there are plenty of holiday-themed cards to choose from, too. This means that whether your clients celebrate Christmas, Kwanzaa, or Hanukkah, you’re sure to find a card that’s right for them.
Use Reminders to Make Personal Connections
Your new client just mentioned she’s expecting a little one in six months. Pause to add this info to your calendar and set a reminder ahead of time. You can put down something simple like, “Jane’s baby is due in June. Send a card.”
Sites, like Send Out Cards have a gifts area that’s perfect when you want to add something a little extra special to your card. You can send your customers a treat like an amazing brownie or tasty fudge. Of course, you can opt for a non-food item if you prefer. You can choose to include a gift like a necklace, a toy plush, a beautiful scarf, or any number of heartfelt products.
Sending out cards to your clients is a small personal touch that will delight them. It shows that you care not only about their business but about their lives, too. When your customers feel like you care, it makes them excited to work with you.
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